01
Own Products
We design, build, and operate our own software products with long-term product ownership.
Building software we believe should exist.
We build our own products and collaborate selectively with founders and teams.
2026
A Scandinavian product-engineering studio
What we do
02
Product Collaborations
We take on a limited number of collaborations with founders and companies where there is a strong product fit.
03
Technical Craft
Senior product engineering, architecture, and pragmatic execution built for durability and clarity.
How we work
A calm process built for speed, clarity, and product momentum.
Process
Small senior team from first workshop to shipped product.
01
Discover
Understand the problem, users, and constraints before building.
Align priorities and define the smallest meaningful scope.
- Interviews & context
- Scope & success criteria
Outcome: Clear direction and priorities.
02
Build
Design and engineering move together in focused milestones.
Keep decisions practical, scalable, and maintainable.
- Fast iterations
- Practical architecture
Outcome: Shipped software with solid foundations.
03
Launch & Iterate
Release deliberately, observe outcomes, and improve what matters.
Use feedback loops and product signals to guide the next cycle.
- Measured rollout
- Iterate on real usage
Outcome: A product that keeps improving.
Product-first
Decisions follow product value, not output.
Direct collaboration
Work directly with the people building it.
Long-term thinking
Built to evolve without constant rewrites.
The Team
Four senior specialists building our own products and selected collaborations.
Jonas Gustafson
Systems & Architecture
Designing robust software systems through thoughtful architecture and full-stack development.
Robin Hedlund
Product & Frontend Engineering
Crafting intuitive product experiences through thoughtful UX and modern frontend engineering.
Oscar Nilsson
Partnerships & Business Development
Building strong partnerships through strategic collaboration with founders and companies.
Simon Natanael Alerås
CEO & Client Partnerships
Leading client partnerships and guiding products from idea to launch.
A small senior team building thoughtful, durable software products.
Let's build something meaningful.
We build our own products and collaborate with teams where there is a strong fit.
Tell us what you are building, where you are today, and what you want to unlock next. A short intro is enough to start a useful conversation.
info@rojssoftware.seNo formal brief needed.
Good to include
- What the product is and who it is for
- Current stage and key priorities
- Team setup and technical context